Billed as the greatest Bowling Event in the World - The Potters Holidays World Indoor Bowls Championships.
The Potters Holidays World Indoor Bowls Championships take place once a year during January. The event attracts the world's best players from the globe's leading bowls nations.
In addition to record crowds, the three-week festival of international bowls also features live BBC TV coverage in the UK, as well as international exposure on Eurosport and Sky TV.
"Potters have truly raised the bar for sponsorship of international bowls," said World Bowls Tour Chief Executive Nigel Oldfield. "The World Indoor Championships have gone from strength to strength since we first came to Norfolk in 1999. The facilities here are superb - unprecedented around the world - and the support we get is excellent." To date Potters have invested more than £3,000,000 towards World Indoor Bowls.
Brian Potter, Chairman of Potters Leisure Ltd, adds: "Bringing the televised World Championships to Norfolk ten years ago and putting bowls on the East Anglia map has been enormously satisfying.
"Hosting these championships has attracted hundreds of thousands of bowls enthusiasts to Potters - not just to watch the world's best players during the championships but also to play on our rinks throughout the year.
"Our association with the World Bowls Tour has proved to be a perfect partnership and we look forward to celebrating our tenth anniversary next year."
Residential breaks for the 2012 Championships are on sale now so call our Reservations Team on 0845 437 9894 now to ensure your first choice of accommodation for this historic occasion.
For more information on World Bowls Residential Breaks please click here
For more information on World Bowls Day Tickets please click here
For more information on the World Bowls Tour please click here
Find out up to the minute information about 2011 World Indoor Bowls as it happens with the BBC.
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