Fortunate to survive in the French trenches during the First World War he returned safely and built the first permanent Holiday Camp with timber huts in 1920. It was called POTTERS.
Having stayed at nearby Caister Camp, established in 1908, but still under canvas, he was inspired by the idea and the friendly camaraderie. Those first winnings became his capital to realise a dream that has grown to become a National institution. Billy Butlin copied Grandfather some 16 years later with his huts at Skegness in 1936.
We are particularly proud as a family to have had the opportunity to build on these early pioneer dreams and to have taken POTTERS forward by undertaking major re-investment to ‘reinvent’ our product and develop from an 18 week seasonal operation to 52 weeks without a sunny climate to assist.
Now re-branded for the 21st century as ‘Potters Leisure Resort’, our family are proud to be the longest serving and still privately owned, holiday centre in the U.K. Potters Leisure Resort have achieved the highest accolade in tourism from the English Tourism Council since 2002 by being awarded ‘5 Star Holiday Village Status’ ~ the only one in the UK.
The resort has been owned by the Potter family since 1920, and today third and fourth generations of Potters are very proud to have achieved the highest accolade in tourism from the English Tourist Board, together with many other prestigious awards recognising the variety of facilities and wide ranging choice of holidays and short breaks.
At Potters we strongly believe in re-investment of any profit to ensure our standards and quality of service are foremost and evident to our Guests. We have just recently employed our very own Site Development Director who will be working closely alongside us to continue our future developments.